December 10, 2015

AGM 2015 – Business Session


A total of 65 members and guests got together from 4 to 7 November in Cascais for the INAA AGM 2015. The social program was rich and the clement weather contributed to a nice week. Click here for more information on the different tours and visits.

On Thursday 5 November, the business program started with the formal General Assembly (click here for more details), followed by the usual updates of committees, review of the Referral statistics.

Our newest members, Buchhaltungs und Revisions AG (BRAG) from Zug, Switzerland and HCAT Harris Consulting and Tax Ltd, from Ramat Gan, Israel, represented by Leon Harris, presented their firms to INAA members.

The programme committee has worked on an interesting programme for the Business session. Members could listen to highly skilled presenters on the following subjects: LinkedIn, Sales and Branding.

How to get Clients and Staff using LinkedIn

Andrew Rhodes and Paul Carvell shared their experience of finding new clients and recruiting staff using LinkedIn. Check their very detailed presentation to get their tips and tricks on LinkedIn.

To view the presentation click here {phocadownload view=file|id=384|target=s}

It's all about sales

Jeroen Gort, is a real selfmade entrepeneur. He worked for 10 years in different marketing and sales functions and was responsible for the coaching of young salesmen. In the past 15 years he trained thousands of employees and managers on leadership, sales and communication.

Jeroen combines the latest communication concepts, the smart and effective use of social

media and the latest insights from modern psychology. Based on his own extensive sales- and

marketing experience, he has designed an innovative concept, the Connected sales cycle, which he presented to INAA members.

Here the presentation

Why brands matter in building a relationship

Jorge Labadie is fascinated by the interaction between brands and people: how do brands get people on their feet and how to make use of growth opportunities? He enjoys sharing with you his knowledge, experience and vision on this brand – people interaction by relating it to our business.

His company, 37ºCelsius, developed an innovative brand analysis tool ProBAR, which determines the strengths and weaknesses of brands. Sony Benelux, Unilever Bestfoods and SRA are some of the brands who use ProBAR to improve their brand performance.

Jorge presented this concept to INAA members and gave an interactive workshop where all participants could work on real case and assess their brands.

To view the presentation click here

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